Building an on-trend, heart-based company?

Building an on-trend, feel-great company with the right “values?
Here’s a few rules to follow so that you will be resilient to the fickle whims of consumer trends:

1. OFFER REAL VALUE.
2. OFFER SOMETHING DIFFERENT.
3. DON’T BE AFRAID TO HAVE ALTERNATIVE VALUES, IF THAT’S WHAT YOURS TRULY ARE. {{Change the way you work because of them. Change the way you bill because of them. Change the way you hire because of them.}}
4. DON’T MAKE DIRECTION DECISIONS BASED ON PLEASING THE TREND-SAVVY CUSTOMER. {{Your job is to be a trend setter.}}
5. BE AUTHENTICWhen you are, it won’t matter what the trends are, because your tribe will find you.

 

About Chris Donnelly

Chris Donnelly is a brand strategist and a launch specialist. She works with entrepreneurs to flesh out their values, their launch plans and that special unspoken secret ingredient that makes them unique in the marketplace.

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