Building an on-trend, feel-great company with the right “values? Here’s a few rules to follow so that you will be resilient to the fickle whims of consumer trends: 1. OFFER…
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I craft elevator pitches for people as part of their brand strategy, and as a result I get an up-close-and-personal look at how most new business owners think they need...
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I’m not sure when it happened. Somewhere along the line, someone told aspiring entrepreneurs that ‘professional’ and ‘corporate’ looked the same. I’m not sure who this person is, but his…
Typography. It’s one of those geek-chic subjects that classically trained graphic designers can get fanatical about. It’s about using the right font to communicate an idea, and looking at the…
Experts know their stuff. You know your stuff. Experts have a business built on a great product or service. You have a business built on a great product or service….