A new goal for your perfect elevator pitch

I craft elevator pitches for people as part of their brand strategy, and as a result I get an up-close-and-personal look at how most new business owners think they need to represent their businesses. What always strikes me during the process is that entrepreneurs feel the need to put way too much detail into their introductory pitch. They believe that it has the power to make or break their business, and as a result they jam-pack that 30 seconds with a long strings of fancy sounding jargon, and end up losing their listeners about 5 seconds in.
Most first attempts at a pitch are robotic and practiced…stiff, and…. {{yawn}}

Your goal with your irresistible elevator pitch shouldn’t be to close a sale.

Your pitch is just a hook.
An intro. 
It is only the first step of a much longer conversation.
If you deliver 30 seconds that make you interesting and relevant to the listeners, then you’ve succeeded.

The goal: A brief intro that leaves them curious about your company, with a delivery that doesn’t feel like a scripted monologue. What happens next? Your audience will want to know more.
If they ask for more details, pat yourself on the back because you’ve opened the door to curiosity and made your work a conversation starter. That’s where the power of your pitch lies.

Before you ask to take someone home for the night, they must be courted, right?
Dinner, wine. Sweet nothin’s in the ear.
Trust.
And then you seal the deal.

The same is true in business. You need to court your customer and then you will be able to close the sale.

About Chris Donnelly

Chris Donnelly is a brand strategist and a launch specialist. She works with entrepreneurs to flesh out their values, their launch plans and that special unspoken secret ingredient that makes them unique in the marketplace.

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