It always amazes me how different businesses place very different values on these two things: Brand Strategy: My larger clients want this. They want to know why things are being…
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Are you playing by the old rules and worried about appearing ‘professional’ with your brand? Do you find yourself gravitating towards safe brand colours that are akin to the black, beige…
I’m not sure when it happened. Somewhere along the line, someone told aspiring entrepreneurs that ‘professional’ and ‘corporate’ looked the same. I’m not sure who this person is, but his…
Typography. It’s one of those geek-chic subjects that classically trained graphic designers can get fanatical about. It’s about using the right font to communicate an idea, and looking at the…
We spent a few days up at a ski chalet last week. Needing a break from the not-so-awesome wind gusts I went into town, passed a Starbucks, and decided to grab…
I am so pleased to be posting about Grey Rock Clothing Co. Their sweatshop-free store is an inspiring retail model, and we have always felt so honoured to design for…
What do you do according to LinkedIn ? Your title is the first thing that people see after your name, and it shows up in a lot of key places….
Are you ready for the new year and all the changes it will bring to your business? Are you taking control of your customer word-of-mouth marketing as we leap forward into…
It’s the little things that can sometimes make the biggest impact. What does the job title on your card say? Is there another, more intriguing way to let people know…
Color: Fully Engaged http://www.academia.edu/1821366/Color_Fully_Engaged Marketing and Branding Great Infographic on how color affects purchases http://blog.kissmetrics.com/color-psychology/ Colour and Health Colour and reading – autism Academia.edu report on colored overlays and autism