I had two calls today from two wonderful business owners who were sure they didn’t need a new website. They needed the imagery to add to their existing websites. And they…
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Are you managing remote teams while you build your dream web product or platform? Even for the most seasoned project manager, this type of remote team set-up can be difficult. On the…
1. Clearly communicate what you do. Seems simple, right? You’d be amazed at how many websites miss this basic ingredient on their home page. Start by taking out your industry’s…
Building an on-trend, feel-great company with the right “values? Here’s a few rules to follow so that you will be resilient to the fickle whims of consumer trends: 1. OFFER…
When you make a choice to brand your company so that it fits into a definable category – (as a green, a young, a fashionable, a hipster etc. company) you…
As a designer who lives and breathes colour, the arrival of the tetrachromats fascinates me. These people have 4 cones to discern colour instead of 3… and so they can see…
The key to getting the very best work out of a team of talented creatives is to have a very strong creative brief. Know exactly what you want your design…
I craft elevator pitches for people as part of their brand strategy, and as a result I get an up-close-and-personal look at how most new business owners think they need...
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Start by answering these questions planting these seeds: (The rules? Dig deep here. And no selling. And no B.S. filler. Just total honesty. The first draft of these answers is for…
Here are a few guidelines that I suggest to people who are launching a new business, and who don’t know where to begin with their strategy: If you are selling…