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Dec 03 2015
1

Do you need a new website?

By Chris Donnelly | Website Design | No Comments

I had two calls today from two wonderful business owners who were sure they didn’t need a new website. They needed the imagery to add to their existing websites. And they…

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Sep 04 2015
1

Managing remote teams while building a digital product

By Chris Donnelly | Website Design | No Comments

Are you managing remote teams while you build your dream web product or platform? Even for the most seasoned project manager, this type of remote team set-up can be difficult. On the…

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May 19 2015
1

Top 2 things to make sure your website converts

By Chris Donnelly | Website Design | No Comments

1. Clearly communicate what you do. Seems simple, right? You’d be amazed at how many websites miss this basic ingredient on their home page. Start by taking out your industry’s…

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Feb 12 2014
0

Building an on-trend, heart-based company?

By Chris Donnelly | Uncategorized | No Comments

Building an on-trend, feel-great company with the right “values? Here’s a few rules to follow so that you will be resilient to the fickle whims of consumer trends: 1. OFFER…

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Oct 18 2013
0

Values Branding + Categories

By Chris Donnelly | Authentic Branding, Branding | No Comments

When you make a choice to brand your company so that it fits into a definable category – (as a green, a young, a fashionable, a hipster etc. company) you…

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Oct 05 2013
0

Musings on Colour: Tetrachromacy

By Chris Donnelly | Colour | No Comments

As a designer who lives and breathes colour, the arrival of the tetrachromats fascinates me. These people have 4 cones to discern colour instead of 3… and so they can see…

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Oct 04 2013
0

How to coax the perfect idea out of your designers

By Chris Donnelly | Hiring a designer in Toronto, ON, Pixelbrand Client Work | No Comments

The key to getting the very best work out of a team of talented creatives is to have a very strong creative brief. Know exactly what you want your design…

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Jun 03 2013
0

A new goal for your perfect elevator pitch

By Chris Donnelly | Uncategorized | No Comments
I craft elevator pitches for people as part of their brand strategy, and as a result I get an up-close-and-personal look at how most new business owners think they need...
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Apr 27 2013
1

How do you write your brand story?

By Chris Donnelly | Authentic Branding, Branding | 2 Comments

Start by answering these questions planting these seeds: (The rules? Dig deep here. And no selling. And no B.S. filler. Just total honesty. The first draft of these answers is for…

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Apr 22 2013

Online vs. Print advertising – Where to splurge and where to scrimp?

By Chris Donnelly | Branding | One Comment

Here are a few guidelines that I suggest to people who are launching a new business, and who don’t know where to begin with their strategy: If you are selling…

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