It’s the little things that can sometimes make the biggest impact.
What does the job title on your card say?
Is there another, more intriguing way to let people know what you do?
OR can you add something onto the end of your title that makes your offering unique?
The goal of your job title? Inform, Interest & Intrigue.
Are you simply an ESL instructor or
an ESL Teacher who Specializes in Cultural Conversations?
Are you a Bookkeeper or a Books & Receipts Manager Extraordinnaire?
The ESL example would draw clients who prefer to pay for conversational classes rather than basic English, and the second bookkeeping example would give clients who have receipts hoarded away in shoeboxes the green light to call.
It’s not just about what you do.
It’s how you say it that shapes perception.
That little job title that seems so simple can actually be a huge conversation opener for you. Every business card has something listed there… and when you are out networking those plain-jane descriptions can get stale very quickly.
Use that tiny bit of brand real estate well, and create an opportunity for dialogue.
That dialogue could lead to a relationship, and that relationship could lead into your bigest sales funnel yet.
So, what is it that you do again?