When you make a choice to brand your company so that it fits into a definable category – (as a green, a young, a fashionable, a hipster etc. company) you…
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Start by answering these questions planting these seeds: (The rules? Dig deep here. And no selling. And no B.S. filler. Just total honesty. The first draft of these answers is for…
Here are a few guidelines that I suggest to people who are launching a new business, and who don’t know where to begin with their strategy: If you are selling…
It always amazes me how different businesses place very different values on these two things: Brand Strategy: My larger clients want this. They want to know why things are being…
Are you playing by the old rules and worried about appearing ‘professional’ with your brand? Do you find yourself gravitating towards safe brand colours that are akin to the black, beige…
We spent a few days up at a ski chalet last week. Needing a break from the not-so-awesome wind gusts I went into town, passed a Starbucks, and decided to grab…
I am so pleased to be posting about Grey Rock Clothing Co. Their sweatshop-free store is an inspiring retail model, and we have always felt so honoured to design for…
What do you do according to LinkedIn ? Your title is the first thing that people see after your name, and it shows up in a lot of key places….
It’s the little things that can sometimes make the biggest impact. What does the job title on your card say? Is there another, more intriguing way to let people know…
In the last 10 years, we have seen a major shift in consumer habits. Recessions have us being more frugal; worries about the environment have us shopping more green. We…