I had two calls today from two wonderful business owners who were sure they didn’t need a new website.
They needed the imagery to add to their existing websites.
And they wanted new content.
A brand story. New text for the about us section, and a better product area.
But – nope. Not a new website.
From a design perspective, forcing beautiful new imagery into a pre-existing structure is like putting a brand new interior into an old Datsun. And new content would be like adding a new engine to that same rotten frame.
The content should be structured in a way that makes sense, and in a way that makes it easy to read.
Your unique content should flow well.
If you are buying the motor, and you are buying a brand new interior , wouldn’t it make more sense to just buy the new car? The price is almost the same, but the final presentation is night and day.