Your journey should be the inspiration for your unique brand story.
It’s okay to explore the brand strategies of successful people in your field, and to learn from the steps they are taking to advertise their business. But always remember that what they are doing is a part of their story. When it comes to your inspired brand, your personal spark – and that special glow that makes brands hot- that’s all you, baby.
Every entrepreneur I’ve worked with has an amazing story to share.
Sometimes, it has become so much a part of them that they no longer see it as relevant or even interesting. Sometimes, they just need a little bit of coaxing or chiseling before they begin to see what others see.
I guarantee you this: If you dig around in your soul a little bit, your brand story will be staring back at you with a whole lotta’ somethin’ somethin’ that no one else on this planet can replicate.
That place of self-awareness and appreciation? Purpose and happiness?
That’s where brand magic begins to bubble.