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Dec 16 2012
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Brand Tip: Color

By Chris Donnelly | Colour Psychology in Branding | 7 Comments

Colour is a powerful tool that is often overlooked. When matched with the right copy and the right graphics it is part of a communication triple-threat strategy that can make…

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Dec 13 2012
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Inspired Branding

By Chris Donnelly | Authentic Branding | 5 Comments

Your journey should be the inspiration for your unique brand story. It’s okay to explore the brand strategies of successful people in your field, and to learn from the steps…

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Dec 13 2012
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Passion and heart

By Chris Donnelly | Authentic Branding | 24 Comments

When it comes to amazing brand stories that draw us in and capture our full attention, there’s nothing more seductive than a ton of brand passion and an authentic reason…

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Aug 13 2012
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How to brand yourself as an expert : The hard truth

By Chris Donnelly | Uncategorized | No Comments

Experts know their stuff. You know your stuff. Experts have a business built on a great product or service. You have a business built on a great product or service….

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Aug 11 2012
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Why is branding such a big deal these days?

By Chris Donnelly | Branding | One Comment

In the last 10 years, we have seen a major shift in consumer habits. Recessions have us being more frugal; worries about the environment have us shopping more green. We…

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